Ceta Marketing Strategies, LLC ("Ceta," "we," "our," or "us"), located at 800 W Main Street, Suite 1400, Boise, Idaho 83702, is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website or engage our advertising services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

Information You Provide

We collect information you voluntarily provide when you contact us, complete forms, request services, or communicate with us. This may include your name, email address, phone number, company name, job title, and any other information you choose to submit.

Information Collected Automatically

When you visit our website, we and our third-party service providers may automatically collect certain information about your device and usage, including:

• IP address, browser type and version, operating system
• Pages visited, time spent on pages, referring URLs
• Cookies, web beacons, and similar tracking technologies
• Clickstream data and interaction patterns

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to personalize content, analyze traffic, and improve our services. You may control cookie preferences through your browser settings or our cookie consent tool. Note that disabling cookies may affect the functionality of our website.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve our advertising and marketing services
• Respond to inquiries and fulfill service requests
• Send marketing communications (with your consent where required)
• Analyze website usage and optimize user experience
• Comply with legal obligations and protect our legal rights
• Detect and prevent fraud, security incidents, or illegal activity

3. Sharing of Information

We do not sell your personal information. We may share information with:

• Service providers who assist in delivering our services (cloud hosting, CRM, analytics, email)
• DSP and advertising technology partners for campaign execution purposes
• Legal authorities when required by applicable law, court order, or governmental regulation
• Business transfers in the event of a merger, acquisition, or sale of all or part of our assets

4. Programmatic Advertising & Data

As a demand-side advertising agency, Ceta Marketing Strategies uses audience data to execute programmatic advertising campaigns on behalf of our clients. This may include the use of first-party client data, third-party audience data from licensed data providers, and contextual targeting signals. All data usage complies with applicable DSP partner data use policies, the IAB's Transparency and Consent Framework (TCF), and applicable privacy laws.

5. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction or deletion of your personal information
• Opt out of marketing communications at any time
• Opt out of the sale or sharing of personal information (under CCPA/CPRA)
• Lodge a complaint with your relevant data protection authority

To exercise your rights, contact us at contactus@cetastrategies.com with the subject line "Privacy Request."

6. California Privacy Rights (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). To submit a verifiable consumer request or to designate an authorized agent, please contact us at the email above. We will respond within 45 days of receiving a verifiable request.

7. Data Retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Campaign-related data is typically retained for 24 months unless client agreements specify otherwise.

8. Security

We implement administrative, technical, and physical security measures designed to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date at the top of this page and, where appropriate, providing additional notice.

11. Contact Us

For privacy inquiries, please contact:
Ceta Marketing Strategies, LLC
800 W Main Street, Suite 1400
Boise, Idaho 83702
Email: contactus@cetastrategies.com
Phone: (208) 555-0192

These Terms of Service ("Terms") govern your use of the website and services operated by Ceta Marketing Strategies, LLC ("Ceta," "we," "our," "us"), an Idaho limited liability company located at 800 W Main Street, Suite 1400, Boise, Idaho 83702. By accessing our website or engaging our services, you agree to be bound by these Terms.

1. Acceptance of Terms

By using our website or services, you confirm that you are at least 18 years of age, have the authority to enter into these Terms, and agree to be bound by them. If you are accessing our services on behalf of a company or other legal entity, you represent that you have authority to bind that entity.

2. Services Description

Ceta Marketing Strategies provides digital advertising and marketing services including, but not limited to, programmatic media buying, demand-side platform (DSP) campaign management, paid social media advertising, search engine marketing, analytics and attribution, creative services, and audience strategy consulting. Specific services, deliverables, timelines, and fees are governed by individual Service Agreements or Statements of Work (SOW) entered into between Ceta and each client.

3. Client Responsibilities

Clients engaging Ceta's services agree to:

• Provide accurate, complete, and timely information required for campaign execution
• Ensure all creative assets, landing pages, and promotional offers comply with applicable laws and platform policies
• Maintain ownership of and proper authorization to use any first-party data, trademarks, or copyrighted materials provided to Ceta
• Promptly notify Ceta of any changes to products, services, pricing, or promotions that may affect campaign compliance

4. Advertising Standards & Compliance

All campaigns managed by Ceta are subject to the following compliance requirements:

• IAB (Interactive Advertising Bureau) Advertising Standards and Guidelines
• NAI (Network Advertising Initiative) Code of Conduct
• DAA (Digital Advertising Alliance) Self-Regulatory Principles
• Platform-specific advertising policies (Google, Meta, The Trade Desk, Amazon DSP, etc.)
• FTC Endorsement Guidelines and Disclosure Requirements
• Applicable federal and state advertising laws
• MRC (Media Rating Council) measurement standards

Ceta reserves the right to refuse, modify, or pause any campaign or creative that does not meet these standards or that violates applicable laws or platform policies.

5. Prohibited Content

Ceta will not knowingly place advertising for products or services that promote:

• Illegal goods, services, or activities
• Deceptive, misleading, or fraudulent claims
• Content prohibited by applicable DSP and publisher policies
• Hate speech, discrimination, or content targeting protected classes
• Adult content without appropriate platform permissions and audience targeting restrictions
• Cryptocurrency investment schemes or unlicensed financial services

6. Payment Terms

Payment terms are established in each individual Service Agreement or SOW. Unless otherwise specified, invoices are due net 30 days from the invoice date. Ceta reserves the right to pause campaign execution for any account more than 15 days past due. Late payments may be subject to a 1.5% monthly service charge on outstanding balances.

7. Intellectual Property

Ceta retains ownership of all proprietary tools, templates, frameworks, and methodologies developed in connection with our services. Upon full payment, clients receive a license to use deliverables as specified in the applicable SOW. Clients retain ownership of their own brand assets, first-party data, and any creative assets they provide to Ceta.

8. Confidentiality

Both parties agree to maintain the confidentiality of proprietary information exchanged in connection with our engagement, including campaign strategies, audience data, pricing, and performance results, except as required by law or as expressly permitted in writing.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, CETA'S TOTAL LIABILITY FOR ANY CLAIM ARISING FROM OR RELATED TO OUR SERVICES SHALL NOT EXCEED THE TOTAL FEES PAID BY THE CLIENT IN THE THREE (3) MONTHS PRECEDING THE CLAIM. IN NO EVENT SHALL CETA BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES.

10. Indemnification

Client agrees to indemnify, defend, and hold harmless Ceta, its officers, employees, and agents from and against any claims, damages, losses, or expenses arising from: (a) Client's breach of these Terms; (b) Client's violation of any applicable law or third-party rights; or (c) any claim that Client's creative assets or products infringe a third party's intellectual property rights.

11. Termination

Either party may terminate a Service Agreement with 30 days' written notice. Ceta may immediately terminate services upon material breach by the Client, including non-payment or violation of advertising standards. Upon termination, Client remains responsible for all fees incurred through the termination date and any non-cancellable media commitments.

12. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Idaho, without regard to its conflict of law provisions. Any disputes shall be resolved in the state or federal courts located in Ada County, Idaho.

13. Changes to Terms

We reserve the right to modify these Terms at any time. Continued use of our services following notification of changes constitutes acceptance of the updated Terms.

14. Contact

Ceta Marketing Strategies, LLC
800 W Main Street, Suite 1400
Boise, Idaho 83702
Email: contactus@cetastrategies.com
Phone: (208) 555-0192

Ceta Marketing Strategies is committed to the highest standards of digital advertising integrity. As a DSP-onboarded agency, we uphold industry-wide frameworks and actively participate in the self-regulatory ecosystem that protects consumers, publishers, and advertisers alike.

1. Industry Memberships & Certifications

• IAB (Interactive Advertising Bureau) member in good standing
• NAI (Network Advertising Initiative) compliance participant
• DAA (Digital Advertising Alliance) adherent
• MRC (Media Rating Council) accredited measurement practices
• Certified professionals on The Trade Desk, Google DV360, Amazon DSP
• IAB Tech Lab OpenRTB and ads.txt compliance

2. Brand Safety

We implement multi-layered brand safety controls on every campaign, including:

• Pre-bid brand safety filtering via IAS (Integral Ad Science) and DoubleVerify
• Inclusion/exclusion list management at the publisher, domain, and app level
• Content category blocking (GARM brand safety standards)
• Viewability standards aligned with MRC guidelines (50% pixels for 1 continuous second for display)
• Invalid traffic (IVT) prevention through GIVT/SIVT filtering

3. Consumer Privacy Practices

• TCF 2.2 (IAB Transparency & Consent Framework) compliance
• CCPA/CPRA compliant data handling procedures
• No use of sensitive data categories without explicit permission
• Cookieless targeting readiness (contextual, first-party data solutions)
• Opt-out mechanism support via DAA's AppChoices and YourAdChoices

4. Ads.txt & Sellers.json

Ceta only purchases media through supply paths authorized by publishers via ads.txt (for web) and app-ads.txt (for mobile). We validate seller legitimacy through sellers.json verification and maintain direct relationships with SSPs operating under OpenRTB standards.

5. Prohibited Categories

We do not execute advertising campaigns in the following categories without applicable regulatory compliance, platform approval, and legal review:

• Pharmaceutical prescription drugs (Rx)
• Cannabis and CBD (state-by-state review required)
• Political advertising (AAAA compliance required)
• Alcohol (age-gating and platform policy compliance required)
• Financial services (applicable SEC/FINRA disclosures required)
• Online gambling (jurisdiction review required)

6. Reporting Violations

If you believe advertising served through our campaigns violates our standards or applicable laws, please contact us at contactus@cetastrategies.com with the subject line "Ad Standards Complaint." We will investigate all complaints within 5 business days.